The marketing pieces that every business or organization need is often referred to as “Collateral.” These items serve to let your prospective customers know more about the products or services you offer.
Collateral literature completes your marketing efforts. You can use collateral pieces to advertise, promote and educate. Whether it’s handed out, mailed or picked up at your place of business, you will experience greater marketing success when you support your outreach campaign with a tangible piece of literature to help close the sale.
Your collateral piece needs to be well organized, comprehensive and visually pleasing. That’s what we do at Crowley & Company. Sure, we make them pretty, but our most important objective is to make them WORK.
Click on the bars to the right and learn more about the various types of collateral and consider which pieces would be best for your business. Be sure to check out the examples we have created for some of our clients. Of course, our best work is yet to come. It’ll be the stuff we do for YOU.
Every company has plenty to tell about their products, services and employees. But very few have the time or ability to actually write the copy, organize it, lay it out, and produce the artwork to print it. That’s where we come in. We can do it all, professionally, quickly and affordably. And if you wish, we can convert your newsletter so it can be emailed or allow it to be downloaded from your website.