Marketing Literature

The marketing pieces that every business or organization need is often referred to as “Collateral.” These items serve to let your prospective customers know more about the products or services you offer.

Collateral literature completes your marketing efforts. You can use collateral pieces to advertise, promote and educate. Whether it’s handed out, mailed or picked up at your place of business, you will experience greater marketing success when you support your outreach campaign with a tangible piece of literature to help close the sale.

Your collateral piece needs to be well organized, comprehensive and visually pleasing. That’s what we do at Crowley & Company. Sure, we make them pretty, but our most important objective is to make them WORK.

Click on the bars to the right and learn more about the various types of collateral and consider which pieces would be best for your business. Be sure to check out the examples we have created for some of our clients. Of course, our best work is yet to come. It’ll be the stuff we do for YOU.

Every company has plenty to tell about their products, services and employees. But very few have the time or ability to actually write the copy, organize it, lay it out, and produce the artwork to print it. That’s where we come in. We can do it all, professionally, quickly and affordably. And if you wish, we can convert your newsletter so it can be emailed or allow it to be downloaded from your website.

Crowley & Company Advertising

Crowley & Company Advertising, Inc. is in its eighteenth year of operation in Florida. We principally service the advertising, marketing, public relations (PR), and promotional needs of small and medium businesses (SMEs) within the central west coast of Florida, encompassing Citrus, Marion, Hernando, Sumter, and Lake Counties. The agency has a solid reputation within these marketing areas and is one of the largest full-service ad agencies along Florida’s Nature Coast. Additionally, there are dozens of clients throughout the country that also use our services.

The agency was initially formed in Worcester, Massachusetts, in August of 1982 and, over the next ten years, grew to become the largest ad agencies in central Massachusetts, serving accounts from Rhode Island to New Hampshire. In November of 1991, the southern branch was formed in Hernando, Florida. That same year, the Massachusetts agency was sold to its employees, and the Crowley family moved south. Within a few years, the agency had become the largest in our 4 to 5 county area.

The agency provides all of the conventional services including, logo design, brochures, catalogues, media planning, website design and management, newspaper and magazine ad design and placement, retail and industrial advertising, direct mail, public relations campaigns, and TV and radio commercials. The categories of clients served to include home building and contracting, community developments, medical facilities, retailers, wholesalers, publishing, education, government, and manufacturing.

Over these years, the work produced by Crowley & Company Advertising, Inc. has become synonymous with quality and compelling visuals. Added to the mix are imagination, honesty, and a spirit of cooperativeness with clients. The agency has several clients on monthly retainers, most of which have formed long-time relationships. However, when needed, we are called upon to handle special projects and offer any of our services on an a la carte basis.

Most new clients reach us by way of referrals from our current or past clients, or by personal meetings at functions within the communities, or through the recommendations by various representatives at printers and the local media. However, our website and internet searches are powerful tools that bring attention and new business to the agency.

Advertising Is Our Life

Throughout our 18 years in Florida and a dozen years previously in New England, our objective has remained the same: to help small to medium-sized businesses get the most out of their advertising and marketing efforts in the most cost-effective ways. Our capabilities include a wide range of advertising and marketing strategies for retail, industrial, and professional services advertising.

In recent years, the Internet has opened a lot of new opportunities for advertising products and services, many of them good; some not so good. But with the importance of getting your message out to the world, you cannot avoid the three proven methods of traditional advertising: Print; Electronic; Outdoor.

This section demonstrates our abilities and philosophies about advertising. We have learned over the years that it takes more than one medium, more than one message and a lot of intelligence to get the most effectiveness out your advertising efforts. Our strategies have been not formed by guesswork.

Our creative designs and writing are the result of time-tested methods that serve to create attention and encourage action from consumers. Similar to selecting your company’s CPA or legal firm, your decision on which Advertising Agency to select is just as critical. This is why you should go to proven professionals in this field. This is why you should speak to us.

Most Popular Festivals Around The World

National customs and traditions, as well as various tourism activities have led to the creation and popularization of various festivals, which attract thousands of people from different parts of the globe. These days we may see theme festivals dedicated to the honorable events in the country’s history or to art, competitions or modern music. Every festival brings our life into a state of cheerfulness and verve. Festivals are centering on some specific traditions of a community or religion.