Building Your Podcast Brand

Building your brand Could Seem to you as a Phrase that belongs in a corporate boardroom and doesn’t apply to a podcast. This could not be further from the reality. Around you might feel like a small-time independent podcast founder, the fact remains that there inorder to build your podcast audience you’re going to need to market your podcast.

6 Strategies for Building Your Podcast Brand | We Edit Podcasts

Part of that marketing strategy should Involve building your internet brand and finding out the best way to promote it. In the event you’re like me then you were born, then tragically, with no lone marketing and advertising bone in the human system. So here are the fundamentals of developing a new for the podcast.

Podcast Name

This may come readily for some of you, the Name of the podcast may possibly have been first thing that you generated when you decided to do a podcast. If you haven’t chosen a podcast name yet, listed below are a couple of recommendations to think about.

Your podcast name ought to tie into your Podcast topic somehow. If you are podcasting about decorative it can make no sense to telephone your podcast the SuperNova Podcast. That could sound like common sense to a few of you, but I have seen some crazy podcast titles out there.

How to Start Your Own Branded Podcast and Why | Disruptive Advertising

Don’t create your podcast name something Obscure that you will love but the others will discover confusing. You want a name that is easily recognizable and relatable for your podcast audience that they will remember you. On occasion you can choose a bet and provide your podcast a eccentric name and expect to become memorable as the name is so different, that is a significant bet and sometimes you gotta know when to fold’em.

If you plan on using a Web Site, and I Highly suggest that you do, then you definitely ought to bring your website into consideration as well. If you are going to register your domain for your site then you certainly Will wish to choose a name for the podcast where the site domain is still available. If your podcast is tagged The SuperNova Podcast but that domain name is Already obtained and so you enroll AstronomyCast.com or www.indiebites.co you are likely to confuse Your audience and there is a disconnect .

Amazon EC2 – Hosting Cost Considerations

Lots of People look at the hourly rates of Those EC2 instances, Work out the monthly fee and think”ouch, that is expensive”. The true cost of using Amazon vs additional hosting solutions is a lot more complex than simply taking a look at the hourly or monthly cost of conducting a server, saving data and bandwidth expenses. I won’t insure EBS, S3, El B and bandwidth costs here, it’s been done plenty of times previously. Hopefully my thoughts may help when considering costing an hosting provider, regardless of whether it’s EC2 or another solution.

Poorly Performing Servers Cost More

AWS Lambda vs EC2: Comparison of AWS Compute Resources

For many consumers conducting an easy website many of the additional Virtual hosting suppliers such as linode provides far better performance for less cash. I personally utilize linode for most personal projects, the headline cost (i.e. without bandwidth or storage considerations) between running an EC2 micro case and also the tiniest linode server is minimal but that I could squeeze a lot more onto a linode machine than I can onto a micro instance. This makes linode much more price effective.

Significant Savings In Scaling On-Demand

But this isn’t end of the story. . .my “day job” Site (the Drupal site I said initially) has a sensible amount of television and social networking coverage. Even in”conventional” repaired hardware hosting environments the infrastructure group can design a cluster of servers that can take care of these spikes; for example they may make an effort to have hardware in place that could handle 2-3 times normal traffic levels in order to deal when a surge occurs. This of course means you are paying and running for hardware and licenses that aren’t fully utilised constantly. That is clearly a waste of funds.

Management Cost

AWS Design & Configuration Guide | SoftNAS Cloud NAS

Another point to consider is administrative or management Cost of a server farm. As briefly mentioned before we utilize Scalr to manage our EC2 environment. Scalr enables us deploy complex, load balanced Farms in only a matter of minutes. Scalr comes in two flavours: commercially Supported and open source. The present monthly fee is $100. I appreciate this Is beyond the reach of several smaller companies nevertheless when farms start to eventually become More complex the management overhead (i.e. costs) can become significant. The Price Tag Of paying monthly to the correct direction tools to let’s perform tasks in Minutes instead of hours or days may pay for itself nearly immediately aws cost optimization.