Chinese e-commerce immense Alibaba Group’s 9Apps has joined hands with Disney India’s reciprocal business to host and promote over 300 cellular games from the gambling catalog. It is the very first time Disney has partnered with a third party program marketplace in India to market a number of its popular games globally.
9Apps, a part of UCWeb, is one of the prevalent third-party Android apps markets. Where is My Water?, Lion King, Cricket World Cup Fever, ABCD2, Arjun: The Prince of Bali, and more.
Ebrahim Popat, state director, 9Apps, Said, “With more than 250 million active customers across the globe and a solid presence in India our affiliation with all Disney India’s Interactive small business intends to target the local economy and add value to both our faithful and enormous consumer base in the nation.”
Popat included, “We are Pleased to view more top Players enjoy Disney India picking 9Apps as a moderate to popularise their games. This is a good sign that both – players and the business recognized our capability in supplying customized advertising service.”
“Technology plays an integral role in furthering the range of our cherished content amongst customers on a stage of their decision,” said Sameer Ganapathy, VP & Head, and Interactive in Disney India. “We’ve got a wonderful choice of gaming content according to our cherished characters and wealthy franchises, and its increasing popularity in India,” 9Apps is undoubtedly an institution of the decision to market our rich catalog of games and expand our customer touch-points.”
The collaboration falls under 9Apps’ upper Developer Program, below which 9Apps intends to foster an ecosystem for electronic Content developers to reach out to their target market. Last year, 9Apps also launched a $20million InDev Program to help Indian startup and independent Programmers with specially designed solutions, notably within user acquisition and monetization.