An astronaut wouldn’t venture out into the unknown without extensive training and a total understanding of his objectives and capabilities. This is the best argument we can offer why you shouldn’t ask the computer nerd in the mailroom to design and implement your company’s website. Unless, of course, you haven’t a clue as to why you should have a website or what you want it to achieve.
At Crowley & Company, we address the development and design of a client’s website in much the same way we do for creating brochures, direct mailers and ads – as a marketing tool.
Forget the gimmicks, the dazzle, the dozens of unnecessary photos. Give your viewers a break. Let them see what your company has to offer – straight-forward, professional and easy to navigate. You won’t sell much over your website (unless it’s an e-commerce account, which is a totally different universe we could talk about one-on-one) but you will create a positive feeling about your company and encourage more – a lot more – emails or telephone calls. Which is exactly what you want your website to do.
And once you have a website, what then? You’ll need expert assistance in getting “Unique Visits”, not simply “Hits”. (Note: “hits” are not a good way to measure because a “hit” is recorded for EACH photo or graphic image that appears on a page within your website. For instance, when someone clicks on a page with a collection of 12 photos, it would record as 12 “hits”.)
Understanding the workings of today’s Search Engines is critical. It’s not easy. In fact, it requires an ongoing campaign to be listed high in the major search engines. We know how to achieve this and our efforts on your behalf will get you results.
So, bring yourself back down to earth. Existing in cyberspace is not only possible it can be quite exciting … and rewarding. If you’d like, click on a few of the links below to see how Crowley & Company has helped some of its clients participate in the wonder we call the World Wide Web.