Ahhh . . . television. In the days before cable TV, few businesses could afford the production of a television commercial and still have money left over to buy air time. Now there's no excuse NOT to be on the tube.
 
Cable TV allows companies to advertise in their own communities with little or no waste. They can target specific audiences, too -- such as men, women, sports fans, educational, health, news and more.
 
Video cameras have come a long way and their clarity in video AND sound allows for exceptional, affordable commercial productions. TV studios now have digital editing equipment which makes piecing together images, graphics and sound a "piece of cake."
 
The cost to produce a TV spot is now within the reach of virtually any legitimate business.
 
So what's the big deal?
 
Someone's gotta write it. Prepare a storyboard. Direct it. Arrange for voice talent or actors. Sit in the editing booth for hours to make sure your 30 second spot is perfect.
 
You could go to one of the freelance videographers, or even the cable company itself. What you'll get is a "safe" spot that looks suspiciously like most everyone else's spot.

You deserve creativity . . . and MARKETING

That's what Crowley & Company brings into the picture. No, not a huge expense, but vast experience in getting YOUR message out properly to your audience. The same energy, intelligence and experience we expend to produce effective direct mailers, print ads, brochures and other marketing pieces, we put into every TV spot.
 
Oh, did we mention radio?
 
No media campaign is complete without radio as part of the mix.
 
You could go to the studio yourself, spill your guts out to the sales and creative director (who probably also operates the equipment) and hope they'll come up with something special.
 
Forget it.
 
What you'll get is 'Ron' or 'Rhonda Radio', blabbing words that remotely sound like they may be referring to your business. You deserve better.
 
The radio station often provides their creative services for free. After they're done, you may feel you've been overcharged.
 
You won't feel that way when you assign Crowley & Company to handle your radio campaign. Why not? (See explanation above in the TV section.)

The answers are: Yes. Yes. Yes. And No.

As equally important as creative is the media buy. Are you on the right station? The right times? Sponsoring the right programs? Are you paying too much? Crowley & Company will see to it that you get your money's worth.
 
Call us today to see and hear a selection of our TV and radio commercials. You'll understand the difference.
 
Call Bob Crowley at (352) 527-0005, or email him at bob@crowleyadvertising.com.