O.K., so you finally have a dapper new television commercial, or a sophisticated newspaper ad, or a clever radio spot.
 
Now what?
 
Who in your organization will plan the media buy? You? Your nephew, the college graduate? The newspaper ad salesman? Does it make a difference?
 
You bet it does.
 
It's time to be staunch. Stable. Steadfast.
 
You can't rush a media plan. Ever hear of "frequency" and "reach"? How about "positioning"? GRP's"? Arbitrons"? It all means something, and if you ignore it you risk wasting advertising dollars on media buys that are off target, redundant or irrelevant.
 
Crowley & Company can prepare a media plan that makes sense and gets results. (Of course we also hope you've chosen us to create and produce your ads and commercials in the first place.) Regardless, we know how to select the right magazines, the best day for your newspaper ad to appear, the most effective time slots for your radio spots, and the proper T.V. shows or cable networks that will all achieve one goal: reaching your TARGETED AUDIENCE, effectively and efficiently.
 
Media research requires proper training, experience and negotiating skills. But our job doesn't end there. When the invoice comes in, we check its validity by comparing the rates to what we originally negotiated. We verify tearsheets from newspapers and magazines, and request affadavits of your commercials aired on radio and TV stations. We do all of this to make certain you get what you paid for.
 
It's a fancy hat to wear for a job that requires conviction, strength and tough negotiating skills.
 
Contact Bob Crowley for more information or a custom quote.