Collateral: Printing

The marketing strategy has been determined, the creative direction has been approved, the project's design and writing has been completed, now all that's left is the printing.

That's all?

Actually, this is a very important step in the process. It's like taking a bath, including all that extra primping you feel is necessary and then you casually toss on wrinkled or mismatched clothing.

The printing of your piece must be done with as much professionalism as all of the previous steps.

NOT ALL PRINTERS ARE EQUAL.

At Crowley & Company, we deal ONLY with reputable printers who have the equipment and capabilities to produce the final product with skill and on time and at the price quoted. If they fail to achieve any of these steps, they most likely would be removed from our list of approved vendors. After all, the quality of the printing reflects on us as much as it does on your company.

Of course you could coordinate the printing yourself or have someone on your staff do it, but why not use our service? In most cases, due to the volume of printing we give to our various printers, we receive "preferred client" pricing which means you can save on time, aggravation and money. We can also pretty much guarantee you'll get it faster. And should there be anything wrong with the quality, we would step in and make it right.

This same attention to quality applies to any printed piece, regardless of what it is - from a one-sided flyer to a postcard mailer to a 48 page catalog.

Why not use us for all your printing needs? You may be pleasantly surprised at the low rates we can get you for reprints or new projects ... even if we didn't handle the creative or artwork for you.

To find out more about our printing services, contact Bob@crowleyadvertising.com.